Book Has Arrived!!!

Two years in the writing. Dozens of scientists in the interviewing. Thousands of abstracts in the skimming. Countless papers in the reading. Scores of books in the accumulating. Many metaphors in the dreaming up. Lots of writing and rewriting and re-rewriting. Days, weeks, and months of subconscious synthesizing. Nights and nights of fact-checking. And finally the finished book has arrived —  white cover, solid heft, red-lettered title, simple cover design. Beautiful. Take a look. Esthetically, it fits right in with my Malcolm Gladwell collection. Available at bookstores September 4, 2012.