On Friday, “Despacito,” the hit song by the Puerto Rican artists Luis Fonsi and Daddy Yankee, became the most watched video on YouTube ever, with nearly three billion views. And it got there faster than any music video in history. Just over two weeks ago Universal Music announced it was also the most streamed song in history, if you combine the number of times people played the original song or video with a remixed version featuring vocals from the Canadian singer Justin Bieber.
The ascendance of “Despacito” is remarkable for a number reasons: Except for Mr. Bieber’s intro, the song is almost entirely in Spanish. (Despacito means “slowly,” and depending on how you interpret the lyrics, the song is about what you’d do slowly to someone you really like.) The rhythmic backbone of the song is reggaeton, a style with roots in Jamaica that developed in Puerto Rico and has long been popular in Latin America but has only occasionally broken through to the English-speaking world. The video is set in a storied Puerto Rican slum called La Perla and features a joyously multiracial cast.
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